01/23/2019 (Wed) 03:33:33
There may be a natural tendency for monopolies in social media. Keins who join exclusively for small talk with their family and friends will enter the site where those people already are, which is most likely the largest social media company. And people/institutions seeking the widest possible audience, from advertisers to attention whores, will always go for the largest site. Furthermore, these effects are self-reinforcing. This allowed previously small social media sites with the tiniest advantages over their competitors to grow exponentially and carve massive empires for themselves.